A proposal for Saddle & Sage · from Handled

Your styling app,
from closet to checkout.

Whitney, this is the plan for the app we talked about. The one that helps your customers shop their own closet first, and shop with you second. Here's what it is, how it comes together, and what it costs. No fine print.

Big city style on a small town budget.

What your customers get

One app that makes getting dressed easier, and quietly makes you their first stop when they need something new.

They photograph their closet

Snap a few pictures. The app tags each piece on its own, no typing, no work.

They get outfits from what they own

"Wear this with this," built from their actual wardrobe. The stuff they forgot they had.

You fill the gaps

No match at home? The app shows the Saddle & Sage piece that finishes the look. One tap to buy.

Styling sessions with you

Customers can book a live video session, set up their phone in their closet, and get styled by you directly. You set the price. Every dollar is yours.

Free to try, $19 a year to keep

Anyone can download it and start. The full closet unlocks for $19 a year. That's your revenue. Works on any phone straight from the browser.

How it comes together

Built in stages, so you see it working before we go further. Real customers testing it along the way.

01

Prove the core

Closet, outfits, and the match to your store. A small group tries it.

02

Turn it on

The $19/year unlock and the styling-session booking go live.

03

Polish & grow

Make it sharp, then point your TikTok and your people at it.

Where the six weeks go

So the number makes sense, here's the actual work behind it.

Setup & accounts~6 hrs
The foundation, plus a simple, secure login for your customers.
The closet~10 hrs
Photo upload and the wardrobe each customer builds and keeps.
The smart part: tagging & outfit matching the heart of it~24 hrs
The AI that reads each item and builds real outfits. The biggest piece, and the reason an app like this is genuine work, not a template.
Connecting your store~12 hrs
Wiring in your Square catalog so outfits point straight to your products.
The $19/year unlock & payments~8 hrs
The free-to-paid line and secure billing, set up once and running.
Styling-session booking~8 hrs
Scheduling and payment for the live video sessions with you.
Design, polish & testing~12 hrs
Making it feel good, and testing it on real phones before launch.
Start to launch about 6 weeks · ~80 hours

And the hours are only part of it. A good chunk of what you're paying for is the research and the trial and error: figuring out how to make the tagging actually work, testing what pairs well and what doesn't, and throwing out the versions that miss. You're not just buying time on a clock. You're buying the part where I go solve it so you never have to.

The investment

Plain and simple. Here's every number.

$2,500 to build your app
About 6 weeks of work. Split it in two: half to start, half when it goes live.
To keep it running
Covers hosting and the AI that reads every photo and builds the outfits. This is a real per-use cost, and it's what keeps the app fast and smart.
$129 / mo
The app Yours
$19 a year per customer. That revenue is yours.
$19 / yr
Styling sessions 100% Yours
You set the price. I never take a cent of this.
Your call
My ongoing share
Just 5% of the app subscriptions. Your styling sessions stay 100% yours, and every store sale is yours. I keep my cut small on purpose. I'd rather win only when the app itself grows.
5%

You're the first boutique I'm building this for. Apps like this usually live in the five figures, so the price reflects that you're first, and that this is something we grow together instead of a one-and-done invoice.

Here's the shape of it: your store, your brand, your customers, and your face all stay yours. I build, host, and keep improving the app itself so you never have to think about the tech. You've got a founder's rate locked in for being the first one in.

The Apple App Store comes next

It launches as an app your customers can use and share right away. Getting it listed in the App Store is the next step after that, and it's included, no extra charge, once real customers are using it.